Seeking New Markets? Baskets to Pallets Coming to Rochester March 14-15

Sign with writing "DO YOU FARM?"

P&C Fresh calls for locally grown produce. Courtesy of Violet Stone.

Are you looking to diversify sales beyond the farmers market, CSA and farm stand? Food hubs, grocery stores, schools, and cooperatives are looking for your products to meet growing consumer demand for locally produced food. Yet, doing successful business with wholesale buyers requires planning and preparation.

Ensure your success by joining us for ‘Baskets to Pallets’, a comprehensive two-day introduction to selling wholesale.

March 14th and March 15th
10:00am – 4:00pm
Irondequoit Conference Center, Rochester NY

Something for everyone...The ‘Baskets to Pallets’ course is designed for farmers of all enterprises and will cover building relationships with buyers, customer management and record keeping, pricing, grading and packaging, uniformity and consistency, and food safety, among many other topics! This fun course includes plenty of hands-on activities and opportunities for peer learning and small group discussion.

New! Choose the most useful sessions…Day 2 offers all-day break-out sessions so you can choose which topics are most suitable for your business needs.

Cost: $35.00 per person for the entire Training. Includes breakfast refreshments and a delicious locally sourced lunch each day.  Bring a second representative from the farm for FREE!! NYS Military Veterans are eligible for up to $200 reimbursement for this event to cover registration & travel expenses. Contact Dean Koyanagi at (607) 255-9911 for details.

Space is limited to 40 participants and early registration is encouraged.

Video (above): Watch farmer Phil Munson describe advantages of selling to Headwater Food Hub.

Baskets to Pallets Training Sponsors
The ‘Baskets to Pallets’ course is hosted by the Cornell Small Farms Program and Northeast Sustainable Agriculture Research and Education (SARE). Thanks to Cornell Cooperative Extension of Monroe, Wyoming and Wayne Counties for supporting this event.

For more information: Contact Violet Stone at 607-255-9227 or

Violet Stone

Violet is the coordinator of the Reconnecting with Purpose project, which offers farm and food system educators and change makers a retreat space to explore challenges and renew a sense of inspiration and purpose in their work and lives. She is also a collaborator on the Be Well Farming Project. This project creates reflective spaces for farmers and food producers to connect meaningfully and explore strategies that can ameliorate challenges and bolster quality of life. Violet serves as the NY SARE Coordinator and can help farmers and educators navigate NESARE grant opportunities.

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