Posts by Jim Ochterski

Jim Ochterski is the project leader to introduce juneberries in the Northeast.  He is based at the Cornell Cooperative Extension office in Canandaigua, NY (Ontario County) and has an ongoing interest in sustainable, native crops with significant commercial potential.  Jim can be reached at 585-394-3977 x402 or

Using Software to Help Build and Support Local Food Markets

By Jim Ochterski / March 27, 2013

by Kim Mills, Sue Rau, Jason Evans, and Jim Ochterski In this article, we draw on our experiences with two local food markets operating with Local Food Market Software to describe how software can be used to help build and support a local food market. Schoharie Fresh is an online consumer retail market in Schoharie County,…

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Juneberries ready for picking in abundance 11s6ip4

Juneberries – They Go Where Blueberries Can’t

By Jim Ochterski / October 3, 2011

Many small farm operators and fruit enthusiasts see blueberries as Plan A.  We all know that blueberries are popular, tasty, and they practically market themselves.  But if you do not have very well-drained, acidic soils, you have to go with Plan B.  It would be great if there was a productive berry that very much…

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lettuce at market 13sjtjy

Pricing Your Farm Products Honestly

By Jim Ochterski / April 2, 2011

If you are calculating your farm product prices based on what others are charging, you are making assumptions that your farm probably can’t afford. We know it can be tough to get buyers to pay a price that provides a consistent profit for your farm.  Yet, the whole idea of growing something and selling it…

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