Debra Perosio

Debra Perosio works with the Food Industry Management Program at Cornell University. She may be reached at djp7@cornell.edu or 607-255-1588.

To Buy or Not to Buy…Influencing Your Customer’s Purchases

Debra Perosio

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April 4, 2010

Do you wonder what is going through a customer’s mind when they come to your farm store, pick up a product, look it over carefully, and then put it back and walk out? Do you ask yourself, “What happened to that sale?” Consumer decision making is a complex science about how consumers make purchase decisions:…

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