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How to successfully create an online community around your farm business: With Will Heeman of Heeman Greenhouses & Strawberry Farm
Reaching today’s consumer is harder than ever, with your audience becoming less responsive to traditional media than ever. Your customers are engaging on social media and this presents a unique opportunity to build an online community around your brand. Learn how to build your brand online from a fellow farmer and leading social marketer. You will be given the tools you need to craft your social media campaign on Facebook, Twitter and other leading social media channels. Expect to leave with actionable tips to refine or build your social marketing campaign. This session will be interactive, covering topics from dealing with negative feedback, effective posting frequency, time management strategies, how to create remarkable content, and more. Be sure to bring your laptops, tablets, smartphones, and questions to this hands-on workshop!
These workshops are open to ANY agriculture business.
4 locations to choose from across New York:
1. Feb 5, 2013, 12:30-4:00pm – Buffalo
2. Feb 6, 2013, 8:30-12:00pm – Syracuse
3. Feb 7, 2013, 8:30-12:00pm – Kingston
4. Feb 8, 2013, 8:30-12:00pm – Riverhead
The cost of the workshop is $50.00.  To register, visit www.nyflowergrowers.org ASAP!

Violet Stone

Violet Stone

Violet is the coordinator of the Reconnecting with Purpose project, which offers farm and food system educators and change makers a retreat space to explore challenges and renew a sense of inspiration and purpose in their work and lives. She is also a collaborator on the Be Well Farming Project. This project creates reflective spaces for farmers and food producers to connect meaningfully and explore strategies that can ameliorate challenges and bolster quality of life. Violet serves as the NY SARE Coordinator and can help farmers and educators navigate NESARE grant opportunities.
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