Home » Archives for Erica Frenay

Posts by Erica Frenay

Erica has had several different roles with the Small Farms Program since she began working there in 2005. In 2006 she co-founded the Northeast Beginning Farmer Project, and launched the first online course in 2007. For 10 years she facilitated and organized the Beginning Farmer Learning Network, a professional development network for service providers in the Northeast who support beginning farmers. She has shepherded the development, publishing, and updating of several key SFP publications, like the Guide to Farming in NYS, the On-Farm Poultry Processing Guide, and the Guide to Direct Marketing Livestock and Poultry. As the SFP’s menu of online courses surpassed 20, she shifted her role primarily to managing these courses, providing ongoing training to instructors, and ensuring a high quality experience for students.
A person stands in a field with a flock of sheep in the background,

Selling Real Farm Products in a Virtual Marketplace

By Erica Frenay / July 1, 2019

There are myriad options to explore, from a personal online store to a collective online farmers’ market. Four years ago, I was using a common mix of marketing channels for my small diversified farm: a farmers’ market and restaurant accounts, along with direct sales of whole and half animals. I knew I was missing an…

Read More