Effective Marketing for the Busy Farmer (BF 201)
Most of us go into farming with the thought of making some – or all – of our
livelihood through the sale of what we make or grow. As you grow your operation to provide more of your family’s income, having a carefully planned marketing strategy becomes more critical.
Completion of this online course will enable you to better understand how to price your products, position yourself in the “buy local”, direct sales or wholesale marketplace, and understand low-cost “guerrilla” marketing tactics to get the best bang for your buck and make your farm operation financially sustainable. If you complete the activities in this course, you will possess a marketing plan to guide decisions for which market channels to enter, branding and crisis management plans and pricing guidelines for your farm products.
This course will help you:
- Link your farm’s mission and vision to your commercial goals and marketing strategy
- Understand the key elements of a solid marketing plan
- Define who your target customers are and how to most effectively reach them
- Develop and implement effective marketing strategies
- Assign various pricing strategies depending on the product and market
- Understand what a “brand” is and how to relate it back to your marketing activities
- Create a marketing plan through weekly input from the course instructors
DATES: November 9 – December 14, 2016 with webinars each Wednesday evening from 6:00-7:30pm Eastern time.
LEARN MORE AND REGISTER: http://www.nebeginningfarmers.org/online-courses/all-courses/bf-201-making-money/
i like it!!!
As effective marketing for a busy farmer, I would also recommend participating in various types of trade fairs and exhibitions. We conducted a survey among farmers in 2024 and they showed that those who took part in such specialized events increased their sales by about 25%. This is primarily due to the expansion of their customer base and new useful contacts at such exhibitions. Among those surveyed, by the way, about 30% said that they ordered the design of exhibition stands from the company CARSHE, which has specialized in these services since 1992. Perhaps that is why their participation in these events was so successful.
Если вы действительно ищете эффективный маркетинг для занятых фермеров, могу посоветовать вам участие в профильных аграрных выставках и ярмарках. На таком мероприятии вы сможете найти себе оптовых покупателей, подписать выгодный контракт и поставлять свою продукцию на консервный завод или в сеть магазинов в больших объемах. Как лучше всего подготовиться для участия в подобном мероприятии и эффективно организовать свой выставочный стенд хорошо рассказано вот в этой статье: https://gazeta.ua/ru/articles/economics/_vystavochnye-stendy-kak-pravilno-oformit/1174501. Автор статьи явно человек с большим опытом в выставочном бизнесе и подал материал очень грамотно и структурировано.
Developing a solid marketing plan is crucial for small farms aiming to expand their reach. Utilizing platforms like Amazon can provide access to a broader customer base. However, it’s essential to be aware of customer service experiences. Some users have reported challenges with https://amazon.pissedconsumer.com/customer-service.html including long wait times and unresolved issues. For instance, one user mentioned, “I kindly request that you refund my gift card balance since I am unable to use it.” Such feedback highlights the importance of considering customer service quality when choosing platforms for your farm’s products. For more insights, you can visit Amazon customer service.