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Baskets or Pallets for Farmer Veterans: Scaling up to meet your market channel

Cornell Cooperative Extension will be offering Baskets or Pallets for Farmer Veterans: Scaling up to meet your market channel, Tuesday evenings from 6:30-8:30 PM at Genesee Community College Arcade Campus October 4 through November 8, 2016. To aide in hands-on learning two field trips have been arranged to accompany the Tuesday in classroom trainings. The first field trip will be to Grizzly’s Custom Cutting in Hunt, NY on Saturday October 15th.  The second field trip will be to the Genesee Valley Produce Auction in Centerville, NY on Friday, October 21st. Both trips will be from 9:30am until noon.
During this training, authors of the brand new “Baskets to Pallets” Curriculum will introduce a series of lectures, discussions, activities, videos and other teaching resources designed to prepare small and mid-sized farmers in NY to enter new wholesale markets.
The Curriculum, which consists of 10 hours of instruction, targets farmer veterans of all enterprises.  The Training begins by introducing two Case Study Farms, based on an actual produce and livestock farm currently operating in NY.  Over the course of the Training, trainees will deepen their understanding of the farms’ management, production, and promotion strategies through the lens of marketing.
The training is open to 20 veteran farmers in New York State on a first-come, first-served basis. Trainees should be ready to engage in ‘active learning’ via role-play, small group discussion and activities.  There is no fee to attend however preregistration is required by September 27, 2016.  For more information or to apply contact Lynn Bliven, CCE Allegany County at 585-268-7644 ext. 18 or email lao3@cornell.edu.

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Carli Fraccarolli

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