Examine Potential Markets and Profitability

MarketTransactionMarkets and Profits (BF 102)

Exploring the Feasibility of your Farming Ideas

an online course through the Northeast Beginning Farmer Project
Thurs. January 14-February 18, 2016, with webinars each Thursday evening from 7:00-8:30pm (no webinar on Feb. 11)
Have an idea for a farm enterprise but not sure if it’s feasible? This course will get you started exploring the potential markets and profitability of your ideas. It picks up where BF 101: Square One left off, so follows a natural learning progression from that course. (You do not have to take BF 101 before taking BF 102; however, you will likely get more out of BF 102 if you go into it with some existing knowledge of the concepts and terminology commonly used in business planning).
This course is designed for aspiring farmers who are actively planning farm start-up. Beginning farmers in their first few years who are looking for some help exploring marketing, development of budgets, and tools to help achieve profitability. This is an intro-level course that is designed to be taken concurrently or directly after BF 101.
This course will help you:

  • Identify farm goals and timelines for an enterprise
  • Begin to develop enterprise budgets and understand the potential for profitability with selected agricultural products
  • Explore marketing outlets and concepts important for successfully branding and selling your product
  • Understand that everything in farming is interconnected

Beth Claypoole is Ag Issues Leader of Cornell Cooperative Extension in Wayne County, NY.
Sandy Buxton is a Farm Business Educator at Cornell Cooperative Extension in Washington County, NY.

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Tara Hammonds

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