Posts by Michelle Podolec
Surveys help you gauge what your customers think of your business, and give you the chance to learn more about what they want from you. Online polls can help you gather feedback quickly and easily from your customers. While not appropriate for every business or situation (sometimes paper surveys can get a better response rate),…
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You’ve heard all the hype: supposedly everyone is using social media these days. But as a small farmer, how can social media help you and your business? Creating an online presence using the free or low-cost online software applications provided by social media sites can help drive new customers to your business. This can be…
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Springtime is just around the corner, with the hustle-bustle of warm weather activity and a chance to hop-to on your long list of outdoor tasks. These last few weeks of winter have us all peeking anxiously out windows, looking for the first break in the weather, and tapping our toes with impatience. However, it can…
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Welcome to the new ‘Technology on the Farm’ column! We at the Cornell Small Farms Program thought it was about time that we start sharing the latest technology farmers are using, be it newest innovations in farm equipment, record keeping software, or social networking and communication tools such as facebook and twitter. Have your own…
Read MoreAre you looking to increase your local marketing power? Marketing your CSA, local and organic produce can quickly get expensive and time consuming. A simple online tool to add to your marketing arsenal is the website. Software engineer Guillermo Payet founded Local Harvest in 1998. The Santa Cruz, California based project grew out of…
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