Posts by Matt LeRoux

Matt LeRoux works for Cornell Cooperative Extension in Tompkins County, NY as the Agriculture Marketing Specialist. In 2008 Matt developed the Marketing Channel Assessment Tool to assist producer decision making and improve marketing performance. In 2012, Matt started the Finger Lakes Meat Project including, two community Meat Lockers, and the Cornell Meat Price & Yield Calculator.
farmers market meat

Raising Prices on Meat: A Pep Talk

By Matt LeRoux / January 10, 2022

When raising prices, there are many factors to consider including local market, population, and economic conditions and seasonality in demand. By Matthew LeRoux, with Todd Schmit and John Rogers Over the summer, we observed prices from 6 Ithaca grocery stores and 17 farms around NY. Farm prices are from farmers markets and farm-owned farm stores…

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Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast

By Matt LeRoux / January 8, 2018

For small-scale farms, the need for marketing skills has increased as the local food marketplace has become crowded with more competition. Perhaps 15 years ago the supply of local meat was smaller than the demand, allowing farms to simply “show up and sell out” in their markets. However, here in the Northeast we have seen…

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Tips for Marketing Local Meat

By Matt LeRoux / January 9, 2011

Local foods are enjoying strong demand, however, until recently the buy local movement has been largely concentrated on fresh seasonal produce. Many livestock farmers are now aware that the “buy local” movement is strong and that there is demand for their products in local markets. However, tapping into those markets may be intimidating to farmers…

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