Posts by Matt LeRoux
When raising prices, there are many factors to consider including local market, population, and economic conditions and seasonality in demand. By Matthew LeRoux, with Todd Schmit and John Rogers Over the summer, we observed prices from 6 Ithaca grocery stores and 17 farms around NY. Farm prices are from farmers markets and farm-owned farm stores…
Read MoreFor small-scale farms, the need for marketing skills has increased as the local food marketplace has become crowded with more competition. Perhaps 15 years ago the supply of local meat was smaller than the demand, allowing farms to simply “show up and sell out” in their markets. However, here in the Northeast we have seen…
Read MoreLocal foods are enjoying strong demand, however, until recently the buy local movement has been largely concentrated on fresh seasonal produce. Many livestock farmers are now aware that the “buy local” movement is strong and that there is demand for their products in local markets. However, tapping into those markets may be intimidating to farmers…
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