Building a Flower Farm Strategy

Susan Orellana-Clark founded Bristol Hills Lavender and Flower Farm in 2016. While grieving the loss of her veteran husband, Susan found comfort and hope in working with soil and growing flowers. As someone who takes pride in her work and always strives for excellence, Susan worked tirelessly to meet her customers’ expectations and her own standards of excellence. However, she eventually realized that she was working to the point of exhaustion and needed to reevaluate her personal and professional values and goals. With a determination to continue farming, Susan began implementing personal life/farm balance strategies to regain time with her family while ensuring the profitability of her business.

At this Farm Ops sponsored event, Susan will discuss how her marketing plan and production operations have changed as she has prioritized what is important to her, her family, and her customers. Participants will have the opportunity to tour the farm and take home a peony to plant. Farm partners/spouses are welcome to attend.

This event is open to NY State veterans and their families.