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Identify Your Values

i.e. Will your land be mostly forested, open, or a mix? How would you describe the soil on your land? Productivity? Wildlife habitats? Water? Plant diversity?
Do you want to be seen as leaders of the local food movement? Honest producers of high-quality food? A family fun destination? Your response here will feed into how you brand and market your farm, what marketing channels you choose, and and how you conduct yourself with customers.