Marketing Plan Email * Describe your product or service. What are its attributes, its benefits? Who is likely to buy this product or service? What are some of the characteristics of this customer? How will your customers find out about you and your products? What is the expected range of prices you will receive for this product/service? The price range may result from the difference between wholesale and retail prices, or premiums you receive for having a product available early in the season (like tomatoes), or if you sell meat by the cut but also offer whole or half-animals at a discount to your customers. Who is the competition and what do they offer? What makes your product better?