Farm Start-Up Plan Email * Vision: Describe, in two sentences or less, the overarching vision and mission of your farm. What drives you? Products: What products or services does (or will) your farm business offer? Production: Briefly outline how you will produce these products. If veggies or fruits, when will you plant, how will you cultivate or irrigate, and when/how will you harvest, store, and transport the crops? If livestock, when will you breed and birth animals, and when will they be ready for market? Markets: Where and how will you sell your products, and who will buy them? What prices will you get? Revenue: How much of each crop or product will you sell and how much revenue will it generate? What are your fixed and variable expenses? While this is probably the hardest part of your business to nail down when you start, it's the most important to keep chipping away at. Start with thumbnail sketches and estimates and keep refining them based on your experience and research.