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DEVELOPING AND USING AN EFFECTIVE MARKETING PLAN (BF 205)

Consider registering for this informative online course starting November 2nd!

Most people are drawn to the production side of small-scale agriculture and then are “stuck” with the marketing. This course introduces effective techniques to reduce the amount of time and money that marketing activities draw from the farm while guiding management towards income and lifestyle goals.

Target Audience

New farmers with at least 1 season of farm management experience, as well as more seasonedfarmers who have explored the basics of marketing and are ready to develop a formal marketing strategy.  

Course Objectives

  • Develop components of a marketing plan & marketing materials for your farm.
  • Develop a focused marketing strategy to guide decision making and resource investment.
  • Learn to critically analyze markets and new opportunities to select the best performing channels.
  • Learn recordkeeping and basic analytical skills to improve marketing labor efficiency.
  • Optimize marketing labor and marketing channels for your marketing.

Webinars

The bulk of the course happens on your own time, with discussions, readings, and assignments in MOODLE, our virtual classroom. To add to the experience, webinars will be woven into the online interface of the course to allow you to meet on a weekly basis to learn from outside presenters, ask questions, and collaborate with other participants and the instructor to address your farm issues in real time. If you miss one, they are always recorded and posted for later viewing. Access details will be posted in MOODLE once you have registered and logged in. 

Instructors

Matt LeRoux is an Ag Marketing Specialist with Cornell Cooperative Extension of Tompkins County, NY.

Erica Frenay is the Online Course Manager for the Cornell Small Farms Program and also owns and operates Shelterbelt Farm.

Dates

November 6 – December 11, 2017 with webinars each Monday evening from 6:30-8:00pm Eastern time. Webinars will be recorded for later viewing.  

Click here for the the course outline and cost and registration information.

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