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#25 Finding Price Information

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Wholesale Price Information

Some wholesale prices are reported and can be accessed to provide a guide for pricing farm products.  Wholesale prices are extremely low compared to retail prices you might get locally and should be considered a floor or minimum price. To determine prices for your products consider your costs and the retail price of other competitors.

Product Type Where to Find Price Information
  •  Price monitoring programs are conducted through the USDA’s Agricultural Marketing Service (
  •  Links to reports containing wholesale market price information are available at These reports are updated daily during the growing season
  •  Additional reports covering many other aspects of agricultural pricing are available through the USDA’s market news portal for fruits and vegetables at
Livestock and Field Crops

Local Markets

It is important to check local outlets for price information. Ask other farmers about what they charge, ask buyers in your area what they would pay, visit retail outlets and note prices, shop at farmers’ markets and see what products are selling for. You can find lists of farmers markets around the state through:

Farmers Market Federation of New York

New York Ag and Markets

Your pricing should be based on your costs, being competitive, and on what the particular market area customer will pay for high quality local products. Offer high quality and differentiate your products to capture a higher price.

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2 thoughts on “#25 Finding Price Information

  1. Elsa Higby says:

    The rodale price link above is no longer being maintained.

  2. klr235 says:

    Thank you for letting us know, Elsa. I am leaving the link in place as there is a widget to substitute for the Rodale price link. Hopefully they will update again in the near future!

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